12.27.2013

News: Iron Maiden makes millions of dollars by playing live for pirates | The Verge

Iron Maiden makes millions of dollars by playing live for pirates | The Verge - British company Musicmetric indicated a surge in Iron Maiden piracy from South America. Instead of pursuing legal action, the band toured the continent extensively, making $2.58 million from one sold-out Sao Pãolo show alone, and adding another 5 million fans to its already extensive social media fanbase.


I think this is a very important story for musicians, especially those from the pre-digital era.

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By : LOBECANDY Iron Maiden makes millions of dollars by playing live for pirates | The Verge 0 comments

12.02.2013

News: Apple buys social media analytics firm Topsy for over $200M

Apple buys social media analytics firm Topsy for over $200M - Topsy offers highly targeted analysis of Twitter's "firehose," or the stream of tweets posted to the microblogging service. As a Twitter-certified partner, the firm looks at tweets and other user data to track user sentiment, find influencers for specific subjects and measure the effectiveness of Twitter ad campaigns, among other metrics.


My guess: dynamic marketing intel for iTunes content.

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By : LOBECANDY Apple buys social media analytics firm Topsy for over $200M 0 comments