The inside story of Musical.ly - Business Insider: "The team turned Zhu's new idea into an app in 30 days, and launched Musical.ly in July 2014. Immediately, they saw the numbers were great. Around 500 people were downloading it a day, but more importantly, they kept coming back. "

Labels: publicity

Lady Gaga’s startup Backplane burns out and sells assets | TechCrunchFounded in 2011, Backplane raised a Series A of $12.1 million in 2012 from the top venture capitalists in Silicon Valley. Sequoia, Google Ventures, Founders Fund, SV Angel, Greylock, Menlo Ventures, Formation 8 and Eric Schmidt’s TomorrowVentures all poured money in at around a $40 million valuation. That was despite basically just being a fan site for Lady Gaga with hopes of launching social networks for brands.

Labels: fan clubs, hype, publicity