Beats acquisition to result in first and only Apple apps for Android & Windows Phone: "By keeping the popular Beats brand alive, Apple has found a way to give itself a presence on competing platforms — and sell music subscriptions to even more users — without directly using the Apple name."For Apple to keep growing, they would need to address the other platforms. So I think the world "only" might be premature here.
The history of Beats Electronics: from inception to Apple | VentureBeat | Business | by Harrison Weber: "A video surfaces on Facebook which appears to drunkenly confirm the news."Think secret I think not!
9to5Mac: Apple iPhone, Mac and iPad News Breaking All Day: "This won’t be the first time someone suggested Apple could start its own record label. But with Dr. Dre and Jimmy Iovine, two music industry heavyweights that have built some of the world’s biggest record labels rumored to be getting creative roles at Apple, it’s interesting to imagine what influence Iovine and friends could have on Apple’s approach to content."
Beats by Apple: Why a deal makes sense -- and what it says about today's Apple | VentureBeat | Media | by Devindra Hardawar
Apple’s biggest potential acquisition ever is also its most confusing."