Lady Gaga’s startup Backplane burns out and sells assets | TechCrunchFounded in 2011, Backplane raised a Series A of $12.1 million in 2012 from the top venture capitalists in Silicon Valley. Sequoia, Google Ventures, Founders Fund, SV Angel, Greylock, Menlo Ventures, Formation 8 and Eric Schmidt’s TomorrowVentures all poured money in at around a $40 million valuation. That was despite basically just being a fan site for Lady Gaga with hopes of launching social networks for brands.
I want your ugly, I want your disease, but I don't want your common stock.
Labels: fan clubs, hype, publicity
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