Jay Z asked Apple's Jimmy Iovine to collaborate on revolutionary streaming platform Tidal: "The rap idol hopes Tidal's new model will drive more direct compensation from streaming plays, while serving as a catalyst for artist experimentation. Not beholden to record labels, musicians would be free to create almost anything they desire. For example, artists could break conventional format and release 18-minute songs, or meld genres into completely new hybrids, testing for audience response.

Labels: distribution, producing